THE IGNITE® STORY
Teeth whitening treatments were starting to be promoted to the public but dental offices were the primary providers for this high priced service.
Joyce had been using LEDs principally for skin care and developed a protocol for acne and other conditions. She wrote a book entitled, “Take a Walk Through Life with LED Light.” She donated a book to the oncology center at UAB in Birmingham where they have since begun using Red LED in some of the skin cancer treatments.
Joyce theorized that LEDs would be effective in teeth whitening and consulted with a scientist friend who provided LEDs for NASA and The Medical College of Wisconsin. The friend confirmed her theories and recommended patenting the process. She followed the advice and now holds worldwide rights and the US Patent and Trademark Office has approved the mark for BriteWhite Teeth Whitening System®.
BriteWhite achieved the impossible for teeth whitening. A cutting-edge technology based on the patented Blue LED system packaged in a great kit for in-home use.
Manufactured by NovaLite LLC, her company for this new device, the IGNITE® LED Teeth Whitening System® is the first LED light emitting diode system to be inserted inside-the-mouth using no heat.
The LEDs produce cool blue LED light at a selected wavelength to accelerate effects of the custom activating gel that whitens all teeth, front and back, upper and lower, in less time and without negative side effects often associated with whitening.
Since this is a cosmetic procedure, the FDA has regulated it as a cosmetic treatment, providing a non-dental teeth whitening system for the consumer which is safe, effective, and affordable.